Will Fast Casual Franchises Be Profitable in 2026?

According to , 93% of worldwide tourists state they want to make more sustainable choices when traveling, and 69% want to leave places much better than when they arrived. And as the need for eco-friendly practices is significantly recognized and acted on, those at the leading edge are currently taking it an action further.

• Markus Venzin, CEO EHL Group Where sustainability measures success by what is lowered or prevented less carbon, less water, less waste regrowth, on the other hand, concentrates on developing a positive effect. Instead of simply offsetting damage, regenerative hospitality intends to produce brand-new value not just for its guests but for its whole surroundings.

The hospitality market can contribute to regeneration in various ways: by replanting mangroves, developing biodiversity, supporting regional environmental groups, or working together with local ecological initiatives to create significant guest experiences. by offering areas to local groups, creating a center where locals can fulfill, or inviting local artists to carry out. by training and working with residents, or working with local vendors.

To decrease ecological and supply chain dangers. For brand differentiation. The foodservice market is distinctively placed to favorably impact social and natural environments, customer health, and the economy as it touches many lives every day. Hotels and dining establishments can influence sourcing, develop more health-conscious menus, promote social dining practices, and foster transparency and innovation in their operations.

They can react to the growing need for food that is not just satisfying however likewise helpful of guests' personal and the planet's wellness. Adopting a more regenerative method is often seen as pricey and booked for niche, premium brands. There requires to be "a balance between instant functional requirements and long-lasting ecological goals, placing sustainability not only as a moral vital but also as a driver of competitiveness and durability in the progressing foodservice landscape," as Dr Martin-Ross says.

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Strictly specified metrics haven't yet been established. The success of regeneration ends up being noticeable in more biodiverse landscapes, nature restoration, cultural conservation, increased positive neighborhood engagement, and experiences that increase the wellness of both visitors and hosts. Customers' desire for experiences stays strong in 2026. exposed that couples significantly select remarkable experiences over material gifts.

Hilton's 2025 Patterns report states that one in four travelers planned to seek out special experiences in 2025. Hospitality companies can capitalize on this pattern in multiple ways: By providing their own experiences (e.g., test nights at a cafe) By partnering with local experience suppliers (e.g., a B&B inviting a chef to offer its visitors a cooking workshop) By developing experiences for and with other markets.

a fashion brand partnering with a hospitality company to open its own coffee shop) Experiences have always been a vital part of the hospitality sector, and while hospitality companies have continued to establish the visitor experience, we also see a boost in guest expectations. "Immersive experiences have become so essential and popular since the expectations of our guests and tourists from all over the world have ended up being much more sophisticated in the last few years," states Christoph Hoffmann, EHL IAB Member and Creator of 25hours Hotels and Swimsuit Island & Mountain Hotels.

Valentina Clergue also keeps in mind a shift from more passive to more transformative and immersive experiences. Visitors wish to learn, feel, act, be captivated, and leave their day-to-day lives - in some cases all at once. And when it concerns hospitality, the human part plays a vital function in this. Some techniques hospitality companies can use to create immersive experiences consist of: "Engaging the senses is crucial when developing remarkable experiences.

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Strictly specified metrics haven't yet been developed. The success of regrowth becomes visible in more biodiverse landscapes, nature restoration, cultural preservation, increased positive community engagement, and experiences that increase the well-being of both visitors and hosts. Hospitality business can capitalize on this pattern in numerous ways: By offering their own experiences (e.g., quiz nights at a cafe) By partnering with local experience companies (e.g., a B&B inviting a chef to offer its guests a cooking workshop) By creating experiences for and with other industries.

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a style brand partnering with a hospitality company to open its own coffee shop) Experiences have actually always been a fundamental part of the hospitality sector, and while hospitality business have actually continued to develop the guest experience, we also see an increase in visitor expectations. "Immersive experiences have ended up being so important and popular since the expectations of our guests and travelers from all over the world have actually ended up being much more sophisticated in the last few years," says Christoph Hoffmann, EHL IAB Member and Creator of 25hours Hotels and Swimwear Island & Mountain Hotels.

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Valentina Clergue likewise notes a shift from more passive to more transformative and immersive experiences. Some methods hospitality companies can utilize to produce immersive experiences consist of: "Engaging the senses is crucial when developing remarkable experiences.