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Otherwise, they get rose-colored glasses about success in the home market and presume it will translate rapidly. You mentioned anticipating 5070% volumes. I've even seen cases where it's simply 2530% at launch.
Analyzing Restaurant Market Share Trends for 2026You need equity sponsors who believe in the vision and the group. That's costly, but it produces important mass, builds awareness, and justifies above-store leadership.
And we were fortunate that Dallasour 2nd marketwas also where our group lived. Having the entire team in-market to support shops, hire, and ensure culture was huge.
People often ignore how critical team is to scaling. Our team took all the things we hated from previous jobsfeeling underappreciated, underpaid, growth-stifledand constructed the opposite culture here.
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